A pandemic, racial justice, weather events, an election: it’s no secret business owners have been hit with unprecedented craziness this year. As entrepreneurs, we’ve had to become experts at pivoting. Heidi will share 3 real-life examples of recent shifts she’s made in her business, as well as some tips and tricks she uses to weather the PTSD of being a business owner.
Communicator. Brand Builder. Trainer. Strategic Planner. Organizer. Customer Service Advocate. Team Builder. UX defender. Writer. Mentor. Coffee Addict. Overall: gettin’ stuff done and makin’ it happen.
After 27 years in the retail industry, Heidi took on a new challenge. From corporate life to entrepreneurship. From fashion retail to the employee benefits industry. At 15 years old, Heidi started at JCPenney where she went from a sales floor associate to Divisional Vice President at the corporate office & led the largest brand launch in JCPenney history.
In her current role as a co-founder and COO, she launched freshbenies (as in, a fresh approach to benefits) to give employers and their employees practical tools to control their healthcare dime, time, and peace of mind.
freshbenies has been named to the Inc. 5000 list of fastest growing companies in America four consecutive years and the Dallas 100 two consecutive years. freshbenies also received two Health Value Awards given to companies that are dedicated to providing innovative, value-based healthcare.
No matter what the product or service, Heidi has learned that people want brands that engage and help simplify life. Even more, they want brands to follow through on that promise. That’s what she does.
